I'm alive, I promise!
I've been working on a mock billboard ad for Kodak, and I'm pretty much in love with it.
I was given free reign over content, style and tagline, and as per usual, went wacky.
I love going wacky. :)
Te only real criteria I had was the medium (Gouache paint) and I needed to accurately reproduce the corporate logo.
Here we have my finalized concept sketch, properly to scale and everything.
I dove into this full throttle and set up a background wash, making double sure to block out the logo area, I didn't want the wash colour to corrupt the colours in the logo.
I initially didn't want to use any sort of lineart, but I found it difficult to discern between certain elements without the help of a nice black line. Unfortunately these photographs are terrible, it looks much better in person.
The typography gave me sleepless nights. Eventually I settled on a nice visible black font, with the white font outlined in black as well.
I'll be photographing this in a billboard frame tomorrow, and I'll have some proper photos up then!
Thanks for reading!